Both counterbalance and advanced printing give you a quality completed item. So for what reason would it be a good idea for you to pick one over the other? You don’t, on the off chance that it is a print work where a huge number of impressions are required. At that point, counterbalance is likely the better decision. Yet, in the event that variable information printing (VDP) or on-request printing assume a major part in your advertising effort, at that point going advanced bodes well.
VDP gives you a chance to tweak and customize your regular postal mail advertising efforts. With it you can make regular postal mail pieces that are capturing, as well as bid to your intended interest group. Computerized is additionally perfect when the print work requires the pieces to be made in littler amounts
Color is front and center
When going with digital, always color correct your images in the RGB color space before converting to CMYK. That is because when images are converted from RGB to CMYK, a lot of information regarding color is lost in the switch. As a result you have fewer colors to work with. Another point to consider is that when your images are converted from RGB to CMYK, you create the black separation. This cuts down on the amount of CMY in your images. Having less CMY in your separation makes it far more difficult, if not impossible, for you to make color adjustments to your images. Please note these considerations should you choose to go digital.
Testing, testing one, two, free
The digital world is a place where many things can be had for free. Fonts fall into that category. Free fonts can be yours just for the taking or should I say, just for the downloading. But please be aware some of them contain restrictions that block you from using them when creating PDFs and for printing. If you do not test them beforehand, you run the risk of not finding this out until you have finished designing your job. That is not only a drag, it is also a great waste of your time and efforts. So test before you leap. Testing fonts is easy. All you have to do is activate the font on your system. Next, create an InDesign or QuarkXPress document with that font. And lastly, export the page and try to create a PDF. If the PDF is created without any warning messages popping up, then your free font is ready to be embedded.
It is not all black and white
In any discussion about color, fonts, solids and folding, it is important to stress that digital presses have improved greatly over the past few years, but not every digital press is the same. This is why it is important to discuss your project in detail with your printer before you begin designing. That way you can make sure none of the issues I brought up regarding digital print design turn into problems for you.
Solids don’t always hold together with digital
Offset presses use inks. That allows them to reproduce solids evenly. Digital devices use toner, which has a tendency to make solid areas print unevenly. Why is this? Ink is a liquid that is absorbed by the fibers of the paper. Conversely, toner is applied dry, and therefore is not absorbed. It is fused to the sheet using a combination of heat and fuser oil that creates a bond. A lot of things, like how the toner is applied, and how evenly it was fused to the paper, determine how evenly solids are printed. Before you leave your design job to chance, try applying a filter such as Photoshop Add Noise or Texture to any of your large tint or solid areas. You can also break up your large color areas with elements like text, images or illustrations.
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Fold them and weep
Remember how we just discussed that toner is fused to the paper surface as opposed to being absorbed like ink? Besides uneven solids, how it is applied can make it prone to cracking along folds. Yes, it is one more thing to worry about. The best way to get around cracking is to use thin lines, rules and headline text across any folds. This way the cracking is limited and far less visible. If, on the other hand, a large solid area is a must for your design, instruct your print service provider to score the printed sheets before they are folded. This will help to limit any unsightly cracking that occurs in the final folding.